Obama Bailout Creates Corporate Constipation & Small Business Suffers

From the new book, The Working Class Entrepreneur.
Copyright© Wayne Perry
Instead of trying to fix a credit crisis with more credit through government bailouts, the Obama Administration needs to find ways to spur growth without wasteful giveaways. This type of band-aid approach creates a fake economy that will never be able to stand on its own. The government needs to start backing small innovative businesses and entrepreneurs with cash, instead of siphoning everything toward big business. By supporting small businesses that don't waste money, this economy can re-grow itself with lasting jobs and real profits. Once big business and big government gets involved, the constipation builds fast, and nothing trickles down to the average consumer or business owner.

If you’re going to make it with any entrepreneurial venture nowadays, you’ll have to adjust your business to meet the demands of the times. You’ll have to make your idea as recession proof as possible, and you’ll have to find a specific niche to operate in. Traditional corporate robots are afraid to change with the times, but the times will eventually force them to change. At one time, corporate robots may have had some clout, but after working inside a corporate giant for decades, they end up having their balls shrunk by excel sheets and misinformation. 
 
To build a successful brand in this century, you have to grow the balls it takes to set yourself apart from the crowd. Traditional brands and big companies have a distinct advantage because of their funding, but they’re slowly going the way of the dinosaur thanks to the convergence of information. As digital media has become the driving force for marketing and communications, our world has become larger and smaller in one sweeping click of the mouse. The competition in every industry is heavier than ever, and the audience has become far more segmented thanks to the web. 
 
If you want to make it big with any product in the twenty-first-century, you’ll have to conform to the rules of social communities built on the web. Demographics that once meant something now mean nothing because consumers are no longer separated by age, race or sex. Thanks to the internet, modern consumers are now categorized by niches of personal interest, something only an entrepreneur can take advantage of.
 
The internet lives and breathes twenty-four hours a day. It never stops creating, commenting or growing. Corporations tend to live from nine to five while talking about creation and movement, but modern consumers are on the move every second of every day, in every part of the world. By the time a corporation launches something new, consumers have already moved onto the next innovation and you have to stay ahead of them. 
Corporate robots meet about having meetings while entrepreneurs meet and move on, the way modern consumers do. It’s all about having the balls to pull the trigger when you see that potential shot at greatness. Even the biggest companies have to learn to operate lean and mean nowadays because consumers finally dictate the rules of the game.
 
Since the twenty-first century consumer is a moving target, hesitation is always a sure fire miss. Yet if you take that shot at success, you’ll always have a chance to hit your target. If you don’t hit the bull’s eye then you’ll take some punches, but you'll also gain useful experience. Then you’ll get back up and move on the way successful entrepreneurs have always done. And the more times you’re knocked down, the longer you’ll be able to stay on your feet. 
 
Understanding the differences between corporations and entrepreneurs is the key to success in this century. Corporations fear failure, so they give into fear based on past experience, using faulty projections and outdated methods. Since most corporations rarely take chances, they suffer from severe constipation the same way our government does. On the other hand, entrepreneurs also fear failure, but we use that fear to ignite inner strength based on passion and perseverance. An entrepreneur will gamble his or her life on a dream while corporate robots just go through the motions, hoping it all works out. Entrepreneurs create new markets to achieve success while most corporations simply grab market share from the competition. 
 
For some reason, traditional corporations are in the habit of fixing things that aren’t broken, rarely building ventures from the ground up. Instead of striving for internal innovations, constipated corporations buy up all the entrepreneurial innovations they can find. Then they change everything that made those innovations successful to begin with. Big corporations attempt to mould every venture into something that fits into a safe corporate formula, disregarding the innovation and passion that sparked the initial concept. This is the type of corporate mentality that can kill the best ideas fast.
 
The idea of improving your business model is always a good one, but you have to think beyond traditional corporate boundaries to make it these days. You can’t solely rely on the same old corporate rules just because that’s the way it’s always been done. The digital age has dawned my friends, and the old guard will end up bankrupt if they don’t embrace twenty-first-century thinking. 
 
The convergence of communications has changed the field of competition in every industry. Rules that once guided large consumer oriented corporations, have been incinerated by the power of instant communication and consumer rebellion. Consumers now wield the power and they will decide who buys what. The media continues to be important, but consumers have essentially become the media through blogs, emails, and videos. To gain the media’s attention these days, you’ll have to be popular with consumers because they ultimately control your success. Twenty-first-century consumers are firmly in the driver’s seat and they expect honesty and fairness above all else. If your product doesn’t work, consumers will weed you out. If you’re not an honest player, they’ll surely destroy you on the web. 
 
The basic key to entrepreneurial success is to offer innovative products at good prices without binding up the works with corporate constipation. You also have to offer honest communication and customer service from the bottom up. Even though most consumers operate on the impersonal end of a computer, they expect to get personal attention. Therefore, communication is actually the most important factor for growing a brand these days. Whether it’s by email, phone, text message or snail mail, you have to communicate with your customers because they are the ones who will digitally grow your brand. 
 
In addition, the personnel of any company has to communicate with each other on every level. Traditional corporations operate on strict levels of broken down communications that can’t thrive in this world of instant information. Most corporations are constipated which creates a massive breakdown in communication, and without communication you can never have a cohesive team. To be successful, you have to become the laxative that relieves corporate constipation. Whether its' your venture or you work for someone else, you'll have to plow your way through the clogged pipes of the corporate structure, and learn to work with corporate partners. 
 
Once your business becomes successful, you'll have to decide if you can weed out the constipation within your own company or leave. Entrepreneurism is a series of failures and triumphs, and the challenges you’ll face can teach you how to become successful in life. Even if you never make it big with your own business venture, you’ll surely thrive in any career you put your entrepreneurial mind to. Who knows? That corporate career could become a new entrepreneurial venture that ends up succeeding because you’re on the team.